Greenovation Circularity Challenge Grant
In context
This call is open to startups, small and medium-sized businesses and non-profits and 1 other, at prototype and pilot stage, seed stage and Series A. Coverage is read from the notice itself: India.
This challenge identifies, supports, and scales innovations that recover value from waste, strengthen circular supply chains, and make circularity commercially viable across India, focusing on plastic, textile, and food waste recovery. It targets entrepreneurs, startups, and organizations with proven or pilot-stage circular-economy solutions.
About this grant
The Greenovation Circularity Challenge is an accelerator and prize programme run by the EarthON Foundation in collaboration with Greenovation Hub and SwitchON Foundation. It addresses a systemic bottleneck in India's circular economy: large volumes of plastic, textile, and food waste are generated each year, but much of it never returns to the economy as a usable resource because recyclables become contaminated, reusable textiles are discarded, and organic waste goes to landfill. The challenge seeks affordable, scalable, and climate-positive innovations that recover value from waste and strengthen circular supply chains. The programme is organised around three action pillars. The plastic pillar covers recovery, reuse, and recycling technologies, including collection and smart sorting, mechanical, chemical, and enzymatic recycling, small-scale recycling for multilayer and low-value plastics, bio-based alternatives, refill and circular packaging systems, material traceability, and business models that strengthen waste picker and informal recycling networks. The textile pillar covers collection and sorting, fibre identification and grading, fibre-to-fibre recycling, upcycled products, repair, resale and take-back models, sustainable materials, and digital product passports. The food pillar covers post-harvest and shelf-life technologies, surplus redistribution, organic waste recovery, composting and biogas, food by-product valorisation, and circular food supply chain traceability. The reward is a total prize pool of INR 20 lakh, part of which provides catalytic capital for winners to implement and scale field solutions. Selected cohort members also take part in a two-day residential bootcamp covering technology validation, business models, investment readiness, and go-to-market strategy, and gain visibility with policymakers, climate finance networks, and investors. High-potential graduates may access follow-on investment of up to INR 4 crore through the EarthON Blended Finance Platform and the GreenovatiON Fund, plus mentorship via EarthON Gurukul.
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Eligibility
Open pan-India. Applicants must be registered startups, SMEs, or social enterprises that are under 10 years old. Founders must be full-time. Solutions must be prototype, pilot-tested, or market-ready, and must focus on technologies or business models in plastics, textiles, or food circularity.
How it's scored
The page describes a screening and shortlisting stage followed by an evaluation of applications, but does not publish scoring criteria, weightings, or panel composition.
Key requirements
- ✓Innovation must focus on recovering value from waste (plastic, textile, or food waste)
- ✓Solution must strengthen circular supply chains and demonstrate commercial viability
- ✓Operations or primary impact must be in India
Frequently asked questions
- How much funding does Greenovation Urban Climate Resilience offer?
- Greenovation Circularity Challenge offers $240K.
- Who can apply for Greenovation Circularity Challenge?
- Eligibility covers organisations in IN; startup, sme, nonprofit, social-enterprise. See the eligibility criteria above for the full conditions.
Relevant sectors
How this compares
- Compared with 23 similar grants (circular in India) listed in the last 12 months.
- This is the only similar grant from this organisation listed here in the last 12 months.
Closest open grants
Figures are computed from notices listed on Raise Lens in the same sector and country over the last 12 months.
About this sector
Circular economy funding supports reuse, repair, remanufacturing, product redesign and secondary materials markets. Grants tend to back pilots with businesses and local authorities, while tenders buy collection, sorting and recovery services. Applicants are usually asked to show the material flows involved and who will buy the recovered output.
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