Consumer & Marketplaces Grant
In context
This call is open to startups, at idea and R&D stage, prototype and pilot stage and pre-seed. Funding is a grant of Up to $2,750,000. Coverage is read from the notice itself: any country.
This grant funds early-stage startups developing new consumption patterns and business models that transform established industries, across both B2C and B2B sectors. The funder seeks ventures that reshape how consumers and businesses interact with products and services through innovative marketplace and consumption approaches.
About this grant
Green Generation Fund is a Berlin-based venture capital firm backing early-stage founders in food tech, energy tech, deep tech, artificial intelligence, and consumer & marketplaces. The fund invests in technologies that reshape the world's most foundational sectors, combining capital with entrepreneurial insight and working hands-on with teams from pre-seed to Series A stage. The fund focuses on scientific breakthroughs, university spinouts, and startups shaping new consumption patterns and unlocking transformative models in established industries. The investment thesis emphasizes sector convergence and cross-cutting technologies across deep tech, AI, and consumer applications.
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Eligibility
Early-stage startups at pre-seed to Series A stage. Primary focus on Europe (70% of portfolio) with 30% global allocation. Sectors include food tech, agriculture, energy, resources, deep tech (including space tech, robotics, synthetic biology & chemistry), artificial intelligence applications solving urgent challenges, and consumer & marketplaces companies (both B2C and B2B).
Key requirements
- ✓Startup focused on shaping new consumption patterns or transformative business models
- ✓Applicable to both B2C and B2B marketplace contexts
- ✓Operates in or targets established industries for disruption
Recent past awardees
Knowing who's won the last rounds tells you whether you're in the strike zone.
- NoMaze
- Greenlyte
- Orbify
- Hexafarms
Funder contact
The notice names a programme contact you can speak to before applying.
Frequently asked questions
- How much funding does Green Generation Fund offer?
- Consumer & Marketplaces offers up to $2.8M.
- Who can apply for Consumer & Marketplaces?
- Eligibility covers organisations in GLOBAL; startup. See the eligibility criteria above for the full conditions.
Relevant sectors
About this sector
Circular economy funding supports reuse, repair, remanufacturing, product redesign and secondary materials markets. Grants tend to back pilots with businesses and local authorities, while tenders buy collection, sorting and recovery services. Applicants are usually asked to show the material flows involved and who will buy the recovered output.
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