Pro6 minute read· Updated 5 November 2026
The one-page capability statement and landing page
Write a one-page capability statement and a simple landing page that tell a funder or buyer what you deliver, prove it and make contact easy.
When a buyer is shortlisting suppliers, or a programme officer is checking whether to take your call, they want one page that answers four questions: who are you, what do you deliver, have you done it before and how do I reach you. A capability statement is that page. A landing page is the same thing online, with one clear next step. This guide gives you the structure, copy templates and a checklist for both, built with tools anyone can use.
Inside this playbook
- What you need
- 1. Decide who reads it and what you want them to do
- 2. Structure the one page
- 3. Write copy that a buyer believes
- 4. Design it simply
- 5. Build the landing page
- 6. Put both to work
- Checklist
- Further reading
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