Pro6 minute read· Updated 5 November 2026
Posting on LinkedIn that funders and buyers read
Plan a weekly LinkedIn rhythm of useful posts and comments that programme officers, investors and buyers keep, and turn replies into conversations.
Funders and buyers do not follow you for news about your organisation. They follow people who make their job easier: who point out a relevant open call, share what really happened in delivery or explain a piece of sector data with its source. This guide sets out what to post, a weekly rhythm you can keep alongside delivery, the formats that suit each kind of post, how to comment where your audience already is and how to turn replies into conversations. It ends with how to measure what works using LinkedIn's own analytics.
Inside this playbook
- What you need
- 1. Post what your audience would keep
- 2. Set a weekly rhythm
- 3. Choose the right format
- 4. Comment where your audience already is
- 5. Turn comments into conversations
- 6. Organisation page or personal profile
- 7. Measure with LinkedIn's own analytics
- Checklist
- Further reading
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